Air travel continued to be the most preferred mode of travel by Asian tourists to Britain and the European Union, as is evident from the statistics for several consecutive years. The British Isles is connected by air with practically every major city in the world. It can be seen from the published statistics that air transport continued to be the major mode of transport for the Asian tourists on the whole, barring the case of South Asian travelers who showed a greater preference for sea transport.
Hotels and restaurants greatly benefited out of the visit of tourists and visitors from other parts of the world. The Weston Super Mare Hotels always had a loyal clientele consisting of people with Asian descent. It is obvious from the data published by the tourism department that most of the visitors from India arrived by air. Even then, sea transport is definitely picking up with the Sri Lankan tourists. Arrivals by road are rather negligible.
When considering the traveling pattern of people from the West and South Asian regions, the summer arrivals were higher than the winter arrivals. For example, tourist arrivals from West Asia during the summer months from April to November were more than that during the winter seasons.
Remarkably the seasonal pattern of tourist arrivals from South East Asia and East Asia is just the reverse of the pattern witnessed during the summer months. In other words, in the case of visitors from South-east Asia, winter arrivals were lesser in number than during the summer months.
Thus, it is clear that in spite of a slight variation in tourist arrivals from the different regions of the Asian market, there is a continuous flow of visitors throughout the year. Apparently the heat of the Asian summer is acting as a motivation for the tourists. Also the cool English climate hardly acts as a deterrent to the tourists from visiting Britain. It has been rightly remarked that there is always some place in Britain, at any time of the year, where you can enjoy a relaxing and memorable vacation.
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