Your electricity tariff and storage heaters work as follows... The electricity company set different prices for daytime electricty and night electricity so that energy is cheaper when they have a lot of spare enery (for example at night when everyone is asleep). They send a signal to your meter at off peak times (these will vary depending on where you are in the county but will include overnight and may include the a couple of hours in the afternoon).
Your storage heaters (and hot water tank) will turn on when the cheap energy comes on - and they charge up. The storage heaters charge up bricks inside. Once the cheap energy goes off the bricks remain hot and their heat is slowly released throughout the day.
If your flat is too hot then turn down the input to the heaters. This will have the effect of reducing the amount of heat put into the bricks - and hence it will release less heat the next day. Don't forget that any changes you make to the input won't be felt until tomorrow so turn it down a little bit each day as if you go too far it will be very cold and you'll have to wait another day for it to heat up again. The output knob dictates how the stored heat is released. The lower the number the longer the heat takes to come out. If you are only around in the evening then you want a low number for a late boost but if you are around all day then you might want a slightly higher number. If you go too high all the heat will be released early on and it might leave you cold later in the day.
With storage heaters you are best of making small adjustments to the controls until you are happy with the result - and then leave them alone. I have them in my flat and they are fine once you get the hang of them.