According to research from Moneysupermarket Vouchers, the UK population redeems over 2.23 million discount vouchers EVERY DAY**, an increase of 6 per cent in the last six months and the equivalent of 1,548 vouchers every minute.
As the recession continues, almost four in ten (38 per cent) consumers use a discount voucher twice a week or more and, on average, each UK adult hands over at least three discount vouchers in a two month period. Londoners are the biggest voucher users redeeming one every fortnight in the capital.
The most popular are restaurant vouchers with 57 per cent of people using them on a regular basis. Clothing vouchers are used by 54 per cent of the UK population and just under half use vouchers on the weekly supermarket shop (47 per cent).
These vouchers offer an average monthly saving of £56.61 per person* - that's the equivalent of free cable TV and broadband for your home or having your mobile phone bill paid.
Across the country, Londoners are the savviest when it comes to using discount codes and vouchers, they save on average £71 per month. Cardiff residents came second, racking up an extra £65 of savings every month followed closely by Edinburgh folk who save £60.
And the voucher mania is set to continue in the run up to the festive season, with 46 per cent of the UK reporting that they will be using as many discount vouchers as possible to cut the cost of Christmas gift shopping.
Sian Harrison, moneysupermarket.com's voucher expert says: "Our research shows that the vouchers are becoming an expected and valued part of our shopping routine. A few years ago it would have been unheard of for people to pay for Christmas presents using vouchers - now almost half of us won't be shopping without them. It's a clear reaction to living in more cash-strapped times when retailers and restaurants are desperate for us to spend with them and must offer discounts in order to compete."
Five great deals available at www.moneysupermarket.com/vouchers:
- 10% Off at Kurt Geiger - ends 14th Nov
- 15% Off at B&Q - ends 16th Nov
- £15 off a £100 spend at USC - available until the end of the year
- 20% off at Urban Outfitters - available until the end of the year
- 50% off theatre tickets with Love Theatre - exclusive and available until the end of January 2010
-Ends-
Notes to editors:
Research was carried out by OnePoll among a representative sample of 5,000 UK adults in October 2009
City Savings League
|
City |
Monthly saving |
|
London |
£71 |
|
Cardiff |
£65 |
|
Edinburgh |
£60 |
|
Liverpool |
£57 |
|
Manchester |
£51 |
*Brits are saving an average of £56.61 each by rationing their spending each month. Multiplied by ONS figures of adult population of 47,864,400 = £2.7billion per month in collective savings
**Brits have used an average of 8.53 discount vouchers in the past 6 months = 1.4 per month. Based on adult population of 47,864,400, the total vouchers handed over per month = 67 million. This figure divided by 30 days = 2.23 million vouchers used per day.
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