James Parker, mobiles manager at moneysupermarket.com, said: "Regulation from Ofcom has been effective in bringing down the number of mobile mis-selling complaints, but consumers are still falling prey to this practice.
"When negotiating a new mobile deal people can help to avoid mis-selling by asking for confirmation of the contract length and the true monthly cost. Hidden charges and contract quirks can often be at the root of mis-sold deals, as can falling for a free gift without considering the true value of the contract.
"These new rules give Ofcom the power to fine providers up to 10% of their relevant turnover for breach of the rules. This is a serious sanction that we hope Ofcom will exercise when necessary and end this practice once and for all."
-Ends-
* Opinium Research carried out an online poll of 2,008 British adults from Friday 21st to Tuesday 25th August 2009. Results have been weighted to nationally representative criteria.
Nicola Parry - PR Officer (Financial Services)078723 7954901244 370318nicola.parry@moneysupermarket.com
Emma Morris - PR Manager (Travel & Shopping)Travelsupermarket.comMoneysupermarket Shopping07775 94168901244 220671emma.morris@moneysupermarket.com
Ian WilliamsDirector of Communications07515 32967101244 665793ian.williams@moneysupermarket.com
Clare FrancisSite Editor07595 06781801244 220650clare.francis@moneysupermarket.com
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