Comment on Ofcom's new rules to combat mobile phone mis-selling

Published:

16/09/2009

Topic:

Press Release,Mobile Phones

James Parker, mobiles manager at moneysupermarket.com, said: "Regulation from Ofcom has been effective in bringing down the number of mobile mis-selling complaints, but consumers are still falling prey to this practice.

"A recent poll* from moneysupermarket.com found that just 23% of people who have recently bought a mobile felt the provider explained the product details appropriately. This research shows a significant number of consumers could end up tied into an expensive and inappropriate contract.

"When negotiating a new mobile deal people can help to avoid mis-selling by asking for confirmation of the contract length and the true monthly cost. Hidden charges and contract quirks can often be at the root of mis-sold deals, as can falling for a free gift without considering the true value of the contract.

"These new rules give Ofcom the power to fine providers up to 10% of their relevant turnover for breach of the rules. This is a serious sanction that we hope Ofcom will exercise when necessary and end this practice once and for all."

 -Ends-

* Opinium Research carried out an online poll of 2,008 British adults from Friday 21st to Tuesday 25th August 2009. Results have been weighted to nationally representative criteria.

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