Famed for his no-nonsense approach to business proposals on Dragon's Den, Peter's financial astuteness has resulted in him amassing a fortune of more than £150m.
When he was 16 he set up his own tennis academy before turning to the technology sector when he was in his 20s. However, its' not all been plain sailing.
Having run a computer business which enabled him to buy a nice house, BMW and Porsche and lead an enviable lifestyle, his business went under. At 28, with no house, car or money, he joined a large corporate firm and within a year he was running the UK business and back on the road to riches.
Peter started his telecoms business Phones International Group in 1998, which by 2007 was turning over £120m a year. He also established Wines4Business.com, an online retailer, and Celsius.co.uk, a recruitment business. And since joining the Dragon's Den panel in 2005, Peter has invested in i-Teddy and Reggae Reggae Sauce among others.
While his role on Dragon's Den enables him to invest in the next generation of entrepreneur's, Peter is also involved in projects to encourage those less fortunate who demonstrate a flare for business to make the most of their talents. The Peter Jones Foundation, which provides funding and support to underprivileged children, was established in 2005 and earlier this year he set up the National Enterprise Academy, working with the Government's New Enterprise Scheme. The Academy offers the first full-time accredited courses in enterprise and entrepreneurship designed to show budding entrepreneurs how to set up and run a successful business.
Peter's lifestyle is undoubtedly far removed from most of ours - he openly admits to a penchant for expensive cars and he has holidayed on Neckar Island, Richard Branson's island. However, his wealth doesn't mean he has a flippant attitude towards money. In fact, he says the failure of his first computer business, taught him not only to appreciate money, but that it also made him more determined to ensure he didn't make the same mistakes again or risk losing his fortune for a second time.
Therefore finding the best deals and ensuring his money is working in the best possible way is as important to a multi-millionaire as it is to you and me. Independent research found that moneysupermarket.com can save people an average of £157 a year on their car insurance, £116 on their annual home insurance premiums and knock £174 a year off their gas and electricity bill. In addition, they can save an average of £282 by switching to a better credit card deal and earn £210 a year more in interest on their savings.
That's why, at the end of moneysupermarket.com's latest adverts, Peter says: "I'm in, shouldn't you be?".
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