Clare Francis, Site Editor
Moneysupermarket.com has been confirmed as the best comparison site for motor insurance.
A new survey carried out by Ipsos MORI, an independent market research group, found that moneysupermarket.com returned the lowest premiums for nearly twice as many profiles as its nearest rival, and almost six times more than the site ranked last.
The mystery shoppers compared 100 quotes for different makes, models and ages of car at postcodes across the country from the six main comparison sites: Moneysupermarket, Compare the Market, Confused, Gocompare, Tesco Compare and Uswitch.
A spokesperson for Ipsos MORI said: "Findings from the mystery shopping exercise showed that moneysupermarket.com is almost twice as likely to provide the cheapest annual premium for motor insurance compared with other leading comparison websites. In 42 out of 100 tests, it delivered the best, or equal to best, quote in terms of price: this is well ahead of its nearest rival."
The results of this survey reaffirm that moneysupermarket.com is the country's leading comparison site.
Richard Mason, managing director of insurance at Moneysupermarket, said: "Ipsos MORI's findings confirm that consumers can rely on and trust moneysupermarket.com to find them the best insurance deals. We obtain quotes from 60 different insurers and insurance brokers which is why we are able to find highly competitive premiums across all areas of the market."
Among the quotes obtained by MORI, moneysupermarket.com found the cheapest cover for a 15-year old Rover Maestro, a 2004 Maserati Spyder, a three-year old BMW Z4 and a 2007 Peugeot 307, illustrating the breadth of its market penetration.
Mason added: "These results show that savvy consumers shouldn't rely on those brands spending the most on TV advertising nor their existing favourites to offer the best deals - something that the 220,000 visitors who use moneysupermarket each day, already know."
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