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WHEN IS A GOOD DEAL NOT A GOOD DEAL? WHEN IT'S ON A STORE CARD!

 

 


 

Robert Kenley - Head of Credit Cards and Mobiles
 

 

It's easy to be drawn in by a store card offer. You pick up items take them to the tills and the cashier kindly offers you an enticing discount if you opt for their handy piece of plastic. The lure of 10% or more off an item can be very difficult to resist and it makes perfect sense to jump on the offer of 'something for nothing'. However, these cards aren’t all they seem… and unless you're ultra savvy you'll pay through the nose for your purchases.

 

Borrowing on a store card is a fast track to debt. The average store card annual percentage rate (APR) is 24.6% meaning a borrower paying the minimum 3% each month would take nearly twelve years to pay more than £1,000 on an initial £500 purchase! That's just the tip of the iceberg however, with many store cards featuring rates in excess of 30%APR. For example, the Creation Account cards used by the likes of JJB Sports, HMV, Carphone Warehouse and Sainsbury's have a whopping 30.9%APR. So much for a discount!

 

Nevertheless store cards can still be enticing thanks to their initial incentives, the likelihood of being accepted, the convenience and the interest free period. If you're considering a store card for any of these reasons then I advise you to look at some viable alternatives:

 

  • Looking for an initial incentive? Try the Virgin Money Card. With this card you receive large discounts on a host of Virgin products including 10% off at Virgin Megastores, 10% off at Virgin Holidays, 10% off Virgin wines and 75% off at Virgin Active. You will also get 0% on balance transfers for twelve months and 0% on purchases for three months (typical APR 15.9%)

 

  • Looking to increase your chances of being accepted? Use our Credit Card SmartSearch. Don't just opt for a high APR because you don't think you'll be accepted for anything better… find out what you're entitled to without hurting your credit rating by using the SmartSearch facility which will show you the best credit cards based on your credit score without leaving a footprint on your credit file.

 

 

  • Looking for convenience? - OK nothing is more convenient than picking up a store card and grabbing your discount immediately. However, with more discounts and better rates elsewhere take a complete search of the market now to find the right credit card for you - if you do this straight away you could have your card in time for the January sales and possibly even for the last minute Christmas shopping.

 

As an additional tip, store cards can still be useful if you use your financial savvy. Pick up a card for an initial discount but pay the debt off straight away. After that, simply cut up your card or better still put it in a drawer until more discounts become available!

 

 

LINKS

 

Virgin Money Card

Halifax One card - moneysupermarket.com special

 

Compare Credit Cards

 

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