dear sir or madam

i want to thank moneysupermarket for porviding this excellent service for people and this help people alot for saving money sepicially with the car insurace. and also i help a lot of people and my friends to by car insurance withing moneysupermarket. i have an idea i hope moneysupermarket saticfy its about why moneysupermarket not offer for people a price like market.com about every year one customer to be a winner for that price. im not saying a million bounds a price but normal price like £10000 or 20000 or what ever it dosnt matter how big price the important this idea will encuourage people to buy a car insurnce more form money supermarket or travel insurace or whatever any product form money supermarket

Many thanks

Bayar atroshi

Hi Bayar,

I don't work for MoneySupermarket but I'm a regular member here so I hope my input helps. I'm sure Richard Mason may reply in due course.

I think it's a good idea from a marketing point of view, but a bad point on the basis of cheap gimmickry. Another rival already has a similar prize winning offer in place whereby people go online to quote and they may be selected at random to receive the prize. They also promote that you don't even need to be at renewal date to get a quote. All it does is increase the quote bank to make them look better by offering quotes to more people.

In my view, this is just a cheap tactic to cheat figures. Of course, someone may be the lucky winner of £10k, £20k or whatever the prize may be... but you can imagine the high volume of quotes that are done just for the sake of winning the prize. It creates a lot more work for intermediaries trying to sift through the time wasters on the net and it won't make the business a great deal more money.

I don't think MoneySupermarket needs to rely on poor attempts to increase their quote bank when they are already one of the leading price comparison sites!

So... a good idea, or a bad idea... MoneySupermarket...?

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Kind Regards,

Vicissitude

for once i agree with Vicissitude

budgetperson:for once i agree with Vicissitude

Blimey lol!!! Someone else in the world with my way of thinking!!! LOL.

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Kind Regards,

Vicissitude

How about MS putting one penny into a 'pot' for every 'view' clocked up and then putting user names into a 'hat' once a month and picking a winner and either paying out or giving the winner the opportunity to donate his winnings to a charity in which case MS would double the monthly 'pot'? Should MS take up this idea I would be happy to donate my fee or part of it, if it was a large fee, to charity.

I get the feeling that the original post was triggered by the Confused.com million pound give-away. My view is that this is not really helpful for the insurance industry as it encourages people to fill out quotes just to get into the prize draw, even if their insurance is not due for renewal.

In theory its good as it increases the number of quotes given to brokers but in reality this has the effect of loading up the insurers and brokers with people who don't want to buy insurance right now and wastes everyones time. I can see that this promotion would actually worsen the conversion rate of brokers. I'd advise Moneysupermarket not to follow suit with a similar promotion as it could affect its relationship with its panel members. I know of one insurance company who had to buy extra servers just to cope with the increased quotes from confused as their site was brought down by the volume.

I like the idea put forward by drumster, I think the charity angle could work as it would not encourage people to fill out insurance quotes just to get the money; the fact that a charity would benefit is just good karma for the customer.

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Joe Blogs

Absolutely, I couldn't agree more with everything that's been said so far. Good idea from drumster!

(Can't believe I'm involved in a non-heated, friendly discussion LOL!)

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Kind Regards,

Vicissitude