Hi Dai
I get the impression that Lydia was starting from a completely non technical position - not knowing what a router was for instance.
In her instance cost was not the driving force behind her decision, but a compromise of lower cost and good support - she wanted to have broadband, but was concerned to have help during the transition and if needs be, afterwards.
MAAF have a good reputation for customer service and were cheaper than her current provider.
In real life I know your suggestion is a good one - but for many people what you have done is beyond their comfort zone.
Lydia has found a good solution for her needs.
This is the way my world works - I'm a mortgage adviser - there isn't one mortgage that would be good for everyone, different people will find different mortgages are more suitable. It's probably the same for most aspects of life.
In my world Lydia may prefer a 5 year fixed rate, but you may prefer an offset mortgage with separate savings accounts and no redemption penalties. It doesn't mean either of you have a bad deal, just different priorities.
In terms of Moneysupermarket focussing on cost - that this the 'raison d'etre' of Moneysupermarket. It's a price comparison site. You view it is a flaw, but it's only really a flaw if you are not looking for a price comparision site but are looking for an 'individual tailored advice and ongoing consumer help' site. As Jason says above, there are other sites that will do this, but MSM can't be all things to all men
MSM have (fairly) asked all providers to set up relationships, if some refuse, it puts the onus on MSM to be able to reliably represent them with no recompense and possibly support from the provider - this wouldn't be a recipe for the long term existance of MSM. However I think this would only be an issue if MSM decided to selectively ask providers to join in.
My feeling is that Lydia has done something right for her, but it wouldn't suit you. That doesn't mean it's wrong, bad or unsuitable.
You feel that MSM focusing on cost is a flaw, but as a company that promotes itself as 'The Price Comparison Site' it would be odd for them to do anything different. It just doesn't suit you.
I can see your point of view and in a full picture perspective I agree, but I think you asking too much of MSM, this would be the job of a specialist broadband site or magazine.
Adrian